As mentioned in my previous post, Facebook and other social media tools have been receiving some pretty bad (old) media attention lately, especially in relation to the loss of productivity of workers.
To a certain extent, I agree that this can be a issue with some people, but I think those people would find other ways to be unproductive if they weren't using Facebook. I'm sure they were just as unproductive before Facebook entered their lives.
The other day I came across this post by social media and networking expert (and PodCamp co-founder) Chris Brogan, which puts the issue of social media and productivity into perspective I think. Chris asserts that nowadays, if you "want to be considered for something, or if you want greatness to find you, or if you want to be part of all this great, amazing stuff going on", you need to be ready. Here are 5 ways in which Chris advises people to be ready:
- Make it easy for people to contact you.
- Make it easy for people to understand what value you bring
- Be there. It’s easier for people to include you.
- Be EVERYWHERE. Use social media tools.
- Have something to bring to the picnic.
I'm beginning to hear stories of people connecting through facebook for work and business purposes, as well as for play. Social media tools such as Facebook are becoming part of the way people make additional work connections. Connections are being made with people in regional offices, partner companies, with potential clients, with previous colleagues and even with potential recruits.
I myself have been able to take advantage of work opportunities secured through LinkedIn, and I've made numerous new work connections through Facebook and Twitter. I've even made contact with people working in US offices through a new work Ning network. I would not have made many of these new connections without the aid of social networking tools.