Saturday, 15 September 2007

Australia's First Social Media Election

What's on your mind?

On Friday Google launched a 2007 Australian Federal Election page, and an Australia Votes YouTube channel. From the election page users can add election content to Google Maps and Google Earth, access YouTube videos and add various feeds using iGoogle Gadgets.

Inside the Australia Votes channel you are encouraged to "Get involved and have your say" by submitting video responses and leaving text comments. Voters are also being encouraged to ask questions about political issues, and presumably some answers will be offered.

Apart from the various political sites and content already launched, The Australian has reported that Ninemsn is going to launch an Australia Decides 07 site with live video feeds, opinion polls, blogs and a "taxi poll", which will feature a cab driver interviewing voters. Apparently the The Age and are also planning similar sites with multimedia news and opinion feeds and blogs. I wonder if Australian politicians will also begin to make use of Twitter, as U.S. politicians Barack Obama and John Edwards have.

How much of an impact do you think online and user generated content in particular will have on the upcoming campaign? If you live in Europe or the U.S., how much of an impact do you think it has had in politics there so far?

Peter Garrett talks about the role of the web.

1 comment:

Gavin Heaton said...

It will be interesting to watch how this unfolds. I will be surprised if the technology has much of an impact ... at least in this election. It may be more important in laying the foundation for the next (or more likely, as a platform for political participation in the following term of office).