This is a refreshing (and somewhat surprising) approach from Microsoft Digital Advertising Solutions, which focuses on the relationship between the traditional advertiser and the consumer. There's also a blog that goes with it, Bring the love back.
"We don't talk anymore. You do all the talking...It's not exactly a dialogue."
"You're saying you love me, but you're not behaving like you love me, it's not genuine."
"I've changed, and you haven't. We don't hang out in the same places anymore. You're not even listening are you?"
All great stuff and great to see a brand like Microsoft saying it at last.
What do you think of this ad? Like it?
via Logic + Emotion