Saturday, 12 May 2007

Kodak Winds Of Change

This could well be a hoax because it seems way too good to be true. If it is, it's a good one. I came across this entertaining Kodak commercial the other day when Jason Calacanis posted some of the funniest videos submitted by his 1700 Twitter friends.

According to the spot's YouTube description, it was produced for internal use and released to the public because it was so popular with staff. I think it's significant because the video acknowledges some past failures, and as the description also says, it shows Kodak has a sense of humor. This is why it would be a shame if it turns out to be a hoax.

It's also great to see that it's way beyond the 30 second mark, coming in at well over 3 minutes. Judging by the comments people have left on YouTube, they don't seem to mind one bit.

What do you think of this video? If someone has info about it being a hoax or otherwise, please post a comment. Please let me down easily, now that I've got my hopes up.


Nathanael said...

That was very entertaining! Don't mind the long format at all with that content; I also didn't know Kodak was still making cameras - just assumed that film was their thing and they were about to become extinct - apparently not!

jj said...

Yeah, seems too good to be true. Sigh.

kellyd said...

Have you seen the "Mainframe - The Art of the Sale" videos on YouTube?
Great viral marketing from Bob Hoey and the kids in IBM Mainframe Land.

And those ARE for real. I wish I'd see them on TV.

Andrea Vascellari said...

Hi John!

I just came across this video last weekend, so yesterday I posted about it because I was wondering the this a hoax or is this real?
Now I'm happy that I've found more information and answers about it here. Nice post (and nice blog!)!
Kodak made a great marketing move with this video!