Respecting The Snacker
Do I respect the media snacker? Hmmm, that's a good question. It has been asked of me by Connie Reece, and was first posed by Jeremiah Owyang.
So what is a media snacker? Jeremiah has defined media snackers as "Folks who consume small bits of information, data or entertainment when, where, and how they want. If you want to be part of their lives you’ve got to respect them."
I'm certainly guilty of writing the odd long blog post or three. I could do more to make my posts shorter and to the point. I do think there is still a place for longer posts though, if they are well researched and well thought out. People are still prepared to read longer articles on particular subjects they are really interested in, if they have the time.
Having said that, I've become quite a media snacker myself. I'm a heavy user of both Twitter and Facebook, and I tend not to use my RSS reader as much as I used to. I tend to jump to blog posts, video, audio and images as people post them on Twitter and Facebook. I might leave a quick comment on their blog, flickr or Facebook wall when I do.
I'm a lot more prepared to listen to longer audio podcasts than other media, as it's easier to multitask while listening. I don't have a regular podcast (yet), but if or when I do, I think I'll try to keep my recordings on the short side if I can. Famous last words.
In the interests of extending the conversation, I'd be interested to know how this group of people respond to the question, if they feel so inclined:
Laurel Papworth, Steven Lewis, Joseph Jaffe, Bryan Person, Cheryl Lead, Cameron Reilly, Nick Hodge. Cathleen Ritt, Andrea Vascellari
Here is a cross-section of some of the other people who have responded to the question so far: Chris Brogan, Connie Bensen, Clay Newton, Lee Hopkins
If you'd like to respond to the question too, or to what I've said, please feel free to leave a comment. I'd love to see what you've got to say.



