Thursday, 22 March 2007

Hammer & Coop Music Video

Mini CooperThe funny Hammer & Coop Music Video from Mini is doing pretty well on YouTube so far. To date the video has had 469,144 views. The Hammer & Coop Channel is the number 1 most viewed today, and the number 10 most viewed this week.

Interestingly, but not surprisingly, the music video is much more popular than the previous Hammer & Coop episodes. All of the videos can also be seen on the campaign microsite, where there is also a fun little Action Name Generator.

Mini Cooper

2 comments:

Stan Lee said...

Heaps more fun than the try hard Pirelli Films.

http://www.pirellifilm.com/thefilm/index.jsp

jj said...

Yeah, those are fairly heavy-handed. I think we all know they are about tyres, without having to ram it home like that, just in case you don't get it stupid audience.

I think the second is better than the first though.