Made of Japan

Made of Japan is a new site for Onitsuka Tiger. The site shows a hovering shoe made from a mosaic of images. The images link to various Japan related sites. The mosaic shoe changes its colour palette every time a new image is clicked, to reflect the colour palette of the image.

It's a nice simple concept (but not technically simple) and uses existing content in quite an inventive way. However, almost all of the links I followed were blogs by people visiting Japan for one reason or another, rather than Japanese sites. This may be part of the concept, but one blog was by someone visting China, and some blogs didn't seem to relate at all, like this one. Despite these anomalies, I still like the concept.

via Adverblog