Wednesday, 18 April 2007

Coke Launches Second Life Promo

With the help of new marketing company Crayon and design shop Millions of us, Coke has launched a Second Life promotion, Virtual Thirst.

They are running a competition to design a Second Life vending machine that dispenses "not Coca-Cola, but the ESSENCE of Coca-Cola: refreshment, joy, unity, experience". The winning concept will be built by SL developers from Millions of Us. Entries will be accepted through Second Life, YouTube and MySpace.

It'll be interesting to see how this new promotion is received by Second Life inhabitants, and the YouTube and MySpace communities. I'm sure many people will be watching this one closely.


Steve Coulson said...

Hey JJ, I'm part of the team that helped put Virtual Thirst together, and I just wanted to thank you for giving us a mention.

jj said...

No worries Steve. It'll be interesting to see how it play out, and to see the ideas people come up with.