This could well be a hoax because it seems way too good to be true. If it is, it's a good one. I came across this entertaining Kodak commercial the other day when Jason Calacanis posted some of the funniest videos submitted by his 1700 Twitter friends.
According to the spot's YouTube description, it was produced for internal use and released to the public because it was so popular with staff. I think it's significant because the video acknowledges some past failures, and as the description also says, it shows Kodak has a sense of humor. This is why it would be a shame if it turns out to be a hoax.
It's also great to see that it's way beyond the 30 second mark, coming in at well over 3 minutes. Judging by the comments people have left on YouTube, they don't seem to mind one bit.
What do you think of this video? If someone has info about it being a hoax or otherwise, please post a comment. Please let me down easily, now that I've got my hopes up.