Sunday, 28 October 2007

Respecting The Snacker

Do I respect the media snacker? Hmmm, that's a good question. It has been asked of me by Connie Reece, and was first posed by Jeremiah Owyang.

So what is a media snacker? Jeremiah has defined media snackers as "Folks who consume small bits of information, data or entertainment when, where, and how they want. If you want to be part of their lives you’ve got to respect them."

I'm certainly guilty of writing the odd long blog post or three. I could do more to make my posts shorter and to the point. I do think there is still a place for longer posts though, if they are well researched and well thought out. People are still prepared to read longer articles on particular subjects they are really interested in, if they have the time.

Having said that, I've become quite a media snacker myself. I'm a heavy user of both Twitter and Facebook, and I tend not to use my RSS reader as much as I used to. I tend to jump to blog posts, video, audio and images as people post them on Twitter and Facebook. I might leave a quick comment on their blog, flickr or Facebook wall when I do.

I'm a lot more prepared to listen to longer audio podcasts than other media, as it's easier to multitask while listening. I don't have a regular podcast (yet), but if or when I do, I think I'll try to keep my recordings on the short side if I can. Famous last words.

In the interests of extending the conversation, I'd be interested to know how this group of people respond to the question, if they feel so inclined:

Laurel Papworth, Steven Lewis, Joseph Jaffe, Bryan Person, Cheryl Lead, Cameron Reilly, Nick Hodge. Cathleen Ritt, Andrea Vascellari

Here is a cross-section of some of the other people who have responded to the question so far: Chris Brogan, Connie Bensen, Clay Newton, Lee Hopkins

If you'd like to respond to the question too, or to what I've said, please feel free to leave a comment. I'd love to see what you've got to say.


Andrea Vascellari said...

Hi John!

I'm in...
Right now I'm thinking about it, so as soon as possible I will record my thoughts about MediaSnackers.

Thanks for tagging me, I love to join the conversation


Connie Reece said...

Thanks for contributing, John. I'm definitely seeing a theme in these responses -- seems that we all have a lot to say, and way too many places to put our thoughts out there, but people have less time to consume it. Makes us think about the way we produce and present content.

Connie Bensen said...

It's interesting that I followed Connie Reece's tweet of the link to here. And I think she suggested I follow you on Twitter, and that's where I read your thoughts.

Always great snacking! thanks :)

Cathleen Rittereiser said...


Thanks for tagging me. Here's the link to my post.

Andrea Vascellari said...

Here's my answer John!


jj said...

Thanks very much for your contributions. It's great to hear and read different takes on this subject.

Laurel Papworth said...

I don't think I'm a mediasnacker. More of a binger and purger - my preference is to spend four hours or more on a site. Blog hopping, twittering, facebook fast food, drives me mad. :P Here's my response poppet! :) MediaSnacker? Binger of Takeaway networks or Fine Dining?

jj said...

Thanks Laurel, you always have such unique and interesting insights :)

Laurel Papworth said...

uh oh. unique and interesting sounds like "kooky and off the planet". :P

jj said...

No, didn't mean it like that. I meant unique and interesting :p