Google In-Game Ads?
Back in February it was discovered that Google was buying Adscape Media, a company that specialises in advertising within games. Not surprisingly, it seems that Google has also been working on ways to collect specific information on the game user and to display ads relevant to them while they play.
Webpronews is reporting that Google has filed a new patent application in relation to this. It takes into account a user's interests and gaming behavior by monitoring their online gaming experiences. The Patent states :
"Information about a person's interests and gaming behavior may be determined by monitoring their online gaming activities (and perhaps making inferences from such activities). Such information may be used to improve ad targeting. For example, such information may used to target ads to be rendered in a video game being played by the person."
This is quite a significant development when you take into account the success Google has had with targeting relevant ads to users on the web!
Do you think gamers will easily accept this kind of advertising during game experiences, if it doesn't interrupt game play and the ads are relevant? If you're a gamer, how do you feel about in-game advertising?
Update: MIT Avertising Lab has spotted a new book called Advergaming and In-Game Advertising: An Approach to the next Generation of Advertising if anyone's interested in reading up on the subject. It's available on Amazon, but quite pricey.
