The Connections Show Conversation

A few weeks ago I had a recorded Skype conversation with Stan Relihan, the host of The Connections Show on The Podcast Network. The episode has now gone live and can be found here.

The Connections Show examines how to use social networking tools to build a business network. Stan is an executive recruiter and I think I can safely say he is Australia's foremost Linkedin user. He asked me to explain Twitter and to discuss how I use Twitter, Facebook and other social media tools.

Please feel free to leave a comment on the show blog, and If you think the conversation is interesting enough to share with others, please go ahead and digg the episode from the show blog.

I hope you enjoy listening to the show, I enjoyed the conversation with Stan. Like me, he is enthusiastic about social media.

What Is Your Social Media Content Worth?

During the past couple of days I've been thinking a lot about what C.C. Chapman said in his passionate Managing the Gray podcast episode Is New Media Selling itself Short.

Amongst other thoughts, he suggests that many new media content producers may be selling themselves short. He thinks that if people are serious about monetising their work (and sure, many people don't want to at all, apart from adding value to their personal brand), it's time to start thinking bigger and more seriously about what it's worth.

If I'm understanding him correctly, he is suggesting that people should be careful that they don't get taken advantage of by some big companies with a LOT of money to spend. He suggests that people should think hard about what their work is worth and not just accept anything they are offered.

I think C.C. has a very good point here. I think that some companies know the real value of some of this content, especially content with sizeable and/or desirable niche audiences. I agree that there is a risk of people being taken advantage of just because it's new media. These are uncharted waters, but I'm sure some companies know they can get a pretty good deal for their marketing dollar at the moment.

I will say that C.C. is speaking from a different environment than we have in Australia. I'm sure the social media landscape is more developed in the U.S. Having said that, it is often a global audience, and coincidently, he does mention and Australian example. I noticed the same example myself. On Twitter, Cameron Reilly from thepodcastnetwork recently mentioned that a high end glossy magazine asked him to write a major article for them for free!

What are your thoughts? In general, do you think that people producing social media content such as blogs and podcasts should take anything they can get at this stage because they are lucky to get anything at all? Is a very small amount better than nothing, even it you think it's worth more? Is it time right to start thinking bigger?

Is The iPhone A Game Changer?

So I've been thinking about the iPhone a little more since my first post about it, The Apple (2G) iPhone Hype.

It hasn't been released in Australia yet of course, and God (Steve Jobs) only knows when it will be, but from what I've been reading and hearing, iPhones seem to be selling like hotcakes in the U.S. What's more, the iPhone also seems to be living up to all the hype. Apart from a few activation problems, people seem to be loving their new iPhones.

I'm thinking that if I had an iPhone now, among other things I'd most probably be using PocketTweets for Twitter on my iPhone. I'd be visiting social networking sites like Facebook regularly, and I'd be downloading and listening to my favourite podcasts. I'm thinking that if I want to do things like this, many others do too.

I was listening to Mitch Joel's latest episode (#59) of his Six Pixels of Separation podcast the other day. He pointed out that from a marketing perspective, because iPhones are selling like hotcakes and because around one hundred million iPods have already been sold, this is going to be a game changer, and we need to be paying attention to it.

I think Mitch is absolutely correct. A lot of people are starting to listen to podcasts (including video) about everything under the sun. A lot of people are using social networking sites. A lot of people are beginning to use services like Twitter, which can be updated from mobile phones, web or IM...and now, a lot of people are starting to buy iPhones.

I'm sure I don't need to point out that large numbers of people will now be be able to do all these things and more with one device. In addition, I'm sure it will only be a matter of time before we see a mobile based social network really take off. Things are starting to get really interesting in the mobile space.

What do you think? Is this a game changer, or do you think it won't make much of an impact?

The Sydney Meetup Is On

CathyE and I have taken it upon ourselves to organise a Sydney Twitter Meetup. Cathy has already been involved in organising a couple of them in Melbourne. Those Melbourne people are on the ball!

I'm not sure how it will go, but my attitude is - let's just do it and see what happens! It should be a good chance for like minded people to get together face-to-face. Nobody really knows where this whole social media phenomenon is going, but it's clear that something really interesting is happening all over the place - Twittering, podcasting, PodCamps, meetups, social networking sites, blogging, virtual worlds. Let's just run with it and see where it leads, as long as it's fun! It's a whole new interactive world we are building, so let's get together and support each other.

If you will be in Sydney on the Wednesday 25 July and are interested in coming along , follow our twitters to get the details as they come to hand. Feel free to direct message me via Twitter or send me an email about the event as well.

http://twitter.com/jjprojects
http://twitter.com/CathyE

PodCamp Is Coming To Australia

...but which city will host the first PodCamp Australia?

Jared Madden and Adam Purcell have taken it upon themselves to bring the PodCamp concept to Australia. The first PodCamp was held in Boston only last year, so this is still a very new concept. Jared and Adam have launched a stake your interest website, so go ahead and cast your vote for your favoured host city. At the time of writing, Perth was well in the lead as the post popular place to host the event. I voted for Sydney.

On a side note, I've noticed on Twitter that people have been having a few problems with their confirmation emails ending up in spam folders. This happened to me as well, so when you register, watch out for that. The subject line is "Welcome to the podcamp notification service".

Please note, Podcamp is not just for podcasters, it's also for podcast listeners, bloggers, marketing professionals, and anyone interested or curious about New Media. See you there, it should be a lot of fun.

The Value Of Unconnected Holidays

If you are a regular reader, you may have noticed that I haven't posted here for a couple of weeks. I've been taking an unconnected break in the Southern Alps of New Zealand. I spent my time visiting family in Wanaka and Queenstown. These alpine resort towns are in the Southern Lakes region of the South Island, and are surrounded by mountains. It's a beautiful place to be at any time of year, and especially when the mountains are capped with snow.
Although these places are by no means devoid of digital technology (far from it in fact), I decided to make it a fairly unconnected holiday this time. I didn't take a computer or an iPod, and I had my mobile device turned off most of the time. The only digital device I used constantly was a digital camera (I'll post some more photos of the trip on my flickr photostream when I get a chance).

I did get withdrawal symptoms for the first couple of days, not being hyper-connected through instant messenger, email and online social networks. I wasn't even able to be tempted by my favourite new media podcasts. After a couple of days I started to relax into the holiday and it became a very refreshing experience. It was actually a very social time, with a lot of family members and friends of family gathering for a surprise birthday event, but it was all face-to-face communication for a change.
The day we were due to fly out of Queenstown, it started snowing heavily. The airport closed just before our flight and the roads connecting the town to the outside world were also closed. It was then that I began to need my mobile phone and web connection again, to be able to reorganise travel plans, but even then I only visited an internet cafe once. It was a three day wait before the airport opened again.
Being snowed-in was an unexpected surprise, but ultimately it was a fun time and I'm glad I had a break from being hyper-connected. I came to the conclusion that it's important to do that from time to time, as it's a great way of recharging the batteries, avoiding digital and social network burnout, and it makes you appreciate it all the more when you come back online.
I'd highly recommend the experience, but now that I'm back, normal communications will resume. Have you taken a non-digital holiday recently - without the crackberry, computer, or whatever your digital addiction is? How did you find it?

The Most Valuable Podcasts

On Twitter today I mentioned that I'd say a few words about some of the great new media, new marketing podcasts I've been listening to lately. I think this is a good time for this post, as Fly-Over Marketing has been conducting a Most Valuable Podcast contest and it's down to the final two in the poll: Inside PR vs American Copywriter.

These are my current favourites (in no particular order). Do give them a listen if you haven't already. They are full of great insights and opinions, and they're all free to subscribe. Just do a search in the iTunes Store or on the web, they are not difficult to find.

• Six Pixels of Separation
• Across the Sound
• Managing the Gray
• For Immediate Release
• Inside PR
• New Comm Road
• Pr Junction

Can you recommend any great podcasts that are not on my current list. Do you have a podcast you'd like to plug? Please go ahead, I'd be really interested to listen, and I'm sure others would as well.