Post Sydney Tweetup 2.0

It's taken me a while to get around to uploading my photos from the Sydney tweetup (STUB) back on the 27 Sept; sorry, I've been pretty busy since then. Here they are at last, funny captions are encouraged. If you have any more photos you'd like to show, please leave a link to them in the comments. Check out this video shot at the event too. Nick Hodge was handling the camera.

It was really good to see that a few more women came along this time. We also had some people from out of town, as the tweetup purposely coincided with a couple of other tech events going on in Sydney that week. It was great to see a few people there who had only just started twittering.

A big thanks goes out to those who helped organise the evening, and to all those who came along. It was a fun night. Thanks to Greg Dwyer and Markus Hafner (aka eskimo_sparky) from Happener Recruitment, and to Nick Hodge from Microsoft for their continued support of the event. My thanks also goes out to co-organiser Ajay Ranipeta (aka funkycoda). He has a lot of enthusiasm for encouraging and organising these kinds of events.

Microsoft supplied the food and a couple of copies of Vista as prizes for the best tweets of the night. Happener supplied the delicious beverages 2.0, and Twitter (the company) supplied a few "wearing my twitter shirt" t-shirts to give away as well. Thanks to Jack Dorsey from Twitter for coming through with the goods there.

Sydney Twitter Meetup 2

Well, the second Sydney Tweetup is just around the corner. If you twitter and are in Sydney next Thursday night, come along and join us for drinks at The Aurora Hotel in Surry Hills. It should be a another fun night.

I'm happy to announce that there will be a couple of door prizes given away on the night. One will be provided by Microsoft, the other by Twitter (the company).

A very big thank you to our sponsors, Happener Recruitment, and Microsoft for their support.

Here are some details:

Date: Thursday, September 27, 2007
Time: 6:00pm - 9:00pm
Location: The Aurora Hotel, cnr Kippax Street & Elizabeth Stree, Surry Hills

Please see twitter.com/stub for more info.

Mobile Social Networking: It Has Begun

Although I haven't tried it myself (as the iPhone hasn't been released in Australia yet), I've noticed many positive comments in the blogosphere about the iPhone Facebook Application. For example, today Pronet Advertising stated:

"Not only does it offer a great user experience over a mobile device, it gives new meaning to the term social networking as you can actually use it to network while you are being social - as in out and about, not chained to your computer...Before I might as well have been typing in, sitting at my computer updating my Facebook status everytime I did an update, now with the touch of one button I can type in an update when I'm actually doing it."

I find all the positive commentary intriguing and exciting. As I mentioned a few weeks ago, I think it's only a matter of time before we see a mobile based social network hit critical mass and really take-off. You don't need any official figures to know that there are a LOT of mobile phones sold every year, so the potential is staggering.

Together with the success of this iPhone application and the emergence of social networking services such as Twitter, it seems that we might just be seeing the very early stages of the widespread adoption of mobile social networking. If we look at the iPhone alone, there is no doubt that soon there will be millions of them in existence in many different countries, and many iPhone owners will also be members of social networking sites and services such as Facebook.

I don't want to jump the gun here, because predicting the future is always a dicey business. However, I do think it's clear that there is a real demand for mobile networking services and applications. Sure, it might take a while, and there may be setbacks along the way, but being a Twitter addict myself, I've become intensely aware of the value and power of mobile networking. I think it's here to stay, and can only grow stronger. What are your thoughts - agree or disagree?

Post Sydney Tweetup Thoughts

The first Sydney Twitter Meetup was held last Wednesday at Pier 26 Bar. Thanks to Cathy Edwards from the Telstra Chief Technology Office for co-organising the Sydney event with me. She had organised a couple of tweetups in Melbourne previously, so it was good to have her encouragement to help this one happen.

It was a good turnout of about 30 people at Pier 26, and I think the Sydney twitterati had a good time. We also had a few people from out of town which was great. Jared Madden and Adam Purcell, who are organising the first PodCamp Australia attended, and Dave King from St Edmonds Lab in Melbourne came along as well. Thanks to those guys for making the effort.

From my point of view, it was really great to finally meet some of my local Twitter friends in the flesh. I also met some people who weren't yet my Twitter friends but are now. I had fun contacting people through Twitter and Facebook beforehand to encourage them to attend. It was all an interesting social media experiment, which seemed to work out pretty well.

If I had one negative comment to make, it would be that there weren't enough women there. As I've mentioned before, this seems to be a fairly common occurrence in interactive, especially on the development and creative sides, and in senior roles. Personally, I really would like to see that change. I wouldn't like to see that continue into this new area of social media either, should it develop into a growth industry in itself (which it already seems to be).

A big thanks to Happener for sponsoring the drinks on the night, and to Nick Hodge from Microsoft for supplying a copy of Windows Vista for the 'best tweet on the night' prize.

Thanks to Tim Buesing and Dave King from Netx and St Edmonds Lab at Netx for recording and podcasting a few interviews on the night. The interviews can be found on the St Edmonds Lab blog here.

Quite a few photos were also taken. In true social media style, a lot of them (including mine) can be found on flickr, here

The First Sydney Tweetup Has A Location

Further to my previous post, the upcoming Sydney Twitter Meetup now has a time and place.

Place: Pier 26 Bar, Darling Harbour
Time: 6pm Wednesday 25th July
Sign up here for the event.

A big thanks goes out to our first sponsor for the evening Happener Recruitment

If you are going to be in Sydney on the 25th, we would love to see you there. It should be a fun and interesting night.

Is The iPhone A Game Changer?

So I've been thinking about the iPhone a little more since my first post about it, The Apple (2G) iPhone Hype.

It hasn't been released in Australia yet of course, and God (Steve Jobs) only knows when it will be, but from what I've been reading and hearing, iPhones seem to be selling like hotcakes in the U.S. What's more, the iPhone also seems to be living up to all the hype. Apart from a few activation problems, people seem to be loving their new iPhones.

I'm thinking that if I had an iPhone now, among other things I'd most probably be using PocketTweets for Twitter on my iPhone. I'd be visiting social networking sites like Facebook regularly, and I'd be downloading and listening to my favourite podcasts. I'm thinking that if I want to do things like this, many others do too.

I was listening to Mitch Joel's latest episode (#59) of his Six Pixels of Separation podcast the other day. He pointed out that from a marketing perspective, because iPhones are selling like hotcakes and because around one hundred million iPods have already been sold, this is going to be a game changer, and we need to be paying attention to it.

I think Mitch is absolutely correct. A lot of people are starting to listen to podcasts (including video) about everything under the sun. A lot of people are using social networking sites. A lot of people are beginning to use services like Twitter, which can be updated from mobile phones, web or IM...and now, a lot of people are starting to buy iPhones.

I'm sure I don't need to point out that large numbers of people will now be be able to do all these things and more with one device. In addition, I'm sure it will only be a matter of time before we see a mobile based social network really take off. Things are starting to get really interesting in the mobile space.

What do you think? Is this a game changer, or do you think it won't make much of an impact?

The Sydney Meetup Is On

CathyE and I have taken it upon ourselves to organise a Sydney Twitter Meetup. Cathy has already been involved in organising a couple of them in Melbourne. Those Melbourne people are on the ball!

I'm not sure how it will go, but my attitude is - let's just do it and see what happens! It should be a good chance for like minded people to get together face-to-face. Nobody really knows where this whole social media phenomenon is going, but it's clear that something really interesting is happening all over the place - Twittering, podcasting, PodCamps, meetups, social networking sites, blogging, virtual worlds. Let's just run with it and see where it leads, as long as it's fun! It's a whole new interactive world we are building, so let's get together and support each other.

If you will be in Sydney on the Wednesday 25 July and are interested in coming along , follow our twitters to get the details as they come to hand. Feel free to direct message me via Twitter or send me an email about the event as well.

http://twitter.com/jjprojects
http://twitter.com/CathyE

iPhone And Surface Multi-Smudge Technology

Here are a couple of healthy spoofs about the Apple iPhone and Microsoft Surface, with their much hpyed multi-touch technology.


I like a joke as much as the next person, but really, I'm keen to give both products a try. On the face of it, they both seem to offer some great possibilities for the future.

On a side note, it's good to see that the first iPhone sold (bought by Johnny Vulkan and Spike Lee) is currently being auctioned for charity.

via Diablogue

The Apple (2G) iPhone Hype

The hype surrounding the Apple iPhone is now in full swing, but apart from the new ads and the information on the Apple site, not many details are currently available. It seems that very few people have actually used one. I'd certainly like to try one out, if only to see what the multi-touch screen and soft keyboard are like. They way the technology is presented in the ads, it all seems easy and seamless, as you would expect in an Apple ad. I must say that I love the idea of having mobile web, iPod and phone is one beautifully designed package. It seems like it's been a long time coming.

I do have some reservations about this first release. According to the tech specs, it's basically a GSM phone with Wi-Fi capability for wireless data. In the U.S. it will support Cingular’s EDGE network. I can understand the business reasons behind this decision but can't help but be disappointed that the first release will not be 3G. I could be wrong about that here in Australia, it'll be interesting to see what the network arrangements are in Australia when the iPhone is eventually released here. This is not going to be until next year I believe. It seems clear that it won't be running on a 3G network, unless Apple releases a different version here.

Considering the capacity of current iPods, it's also a little disappointing that the storage capacity is going to be 4GB and 8GB. Having said that, it's easy to forget that this is still great compared to most other mobile phones on the market – and it is a iPod.

In the interests of full disclosure, I need to say that I currently own a Nokia 7710. Telstra gave this to me in return for testing out a mobile tv service just before they launched their 3G network. I've also worked with Nokia (on some 3G marketing demos) in their FutureLab in Sydney, so I'm pretty attached to Nokia phones, even though their compatibility with Macs has always been a issue.

The crux of the matter for me is that I like Apple products, I've been buying them for years (and years), and I like Nokia phones. I'd love to be able to say I have no reservations about jumping in and buying an iPhone as soon as they are released, but at the moment I'm not so sure. I'd love to have a 3G iphone that syncs seamlessly with my Mac, but it looks like I might have to wait quite some time for that situation.

What are your thoughts on the iPhone?

Using Twitter For Marketing Part 4: Campaigns

Part 3: The Public Eye
Part 2: Events
Part 1: Intro

Okay, I'm going to wrap up this series with this post. I think I've said more than enough about Twitter for the time being. There's no doubt in my mind that services such as Twitter can be used successfully for marketing purposes in a number of different ways. There's also no doubt in my mind that Twitter can be highly addictive!

I think Twitter could be used in campaigns to add a new level of engagement. I'm not talking about just sending out one way tweets (many followers but no friends) trying to spruik products. I'm talking about integrating it with other content to form a closer connection between audience and brand. Such a campaign could involve working with Twitter and Second Life, MySpace, YouTube, Flickr, a blog, a microsite, an event, long form content, an existing reality tv program, you name it.

This kind of approach is already beginning to be used, but not with Twitter yet (as far as I'm aware). Coca-Cola and new marketing company Crayon a have recently launched the Virtual Thirst promotion within Second Life. They are taking entries for a competition involving ideas for a virtual vending machine. Entries can be submitted via Second Life, Youtube, MySpace or email. I've noticed that Coca-Cola (no doubt on the advice of Crayon), have responded well to some initial criticism about the competition prize with a YouTube video from one of the Coca-Cola marketers, and in turn, a video response has been submitted back. My point here is that Twitter could just as easily be a part of the marketing mix in this kind of new marketing campaign, as it offers another avenue for engagement, and a new means of interaction and communication.

On another note, I've seen numerous mentions of brands on Twitter. Even as I write this I can see a Tweet from one of my Twitter friends that simply states "Crimes against humanity part 5: Sony Ericsson Phones" and the next tweet, "care to elaborate?". I've seen mentions of everything from iPods to pizza odered on the web. People seem to like talking about the products and services they use (and don't like to use), especially mobile phones and related services. It seems to me that there is an opportunity for certain brands to engage and respond in an unintrusive way by Twittering.

I'm not talking about having a brand presence that screams "we're here so love us", and I'm not suggesting that brands go chasing down potential followers in order to attract as much attention as possible. Some brands (and their agencies) seem to have taken this approach to both MySpace and Second Life and at best it can be annoying, at worst it can seriously backfire. What I'm talking about is having a presence, but listening, learning, responding and engaging with each community in an appropriate way.

If you have any other ideas for how twitter could be used for marketing, or would just like to comment on what has been said, please do leave a comment. I'd love to hear from you about Twitter.

Using Twitter For Marketing Part 1: Intro

Intermittently, over the period of a few posts, I'm going to address the potential of using Twitter for social media marketing. I intend to pick up and extend some of the existing ideas I've found around the blogosphere, as well as (hopefully) bringing a few new ideas to the twitter table. Needless to say, it's still very early days for this kind of social media marketing, so I'm sure ideas will emerge on twitter as I blog and twitter during the time.

As you can tell, I'm one of the people who find the Twitter phenomenon intriguing, and I do see a lot of potential and value in it (and other services like it). I do realise that there are many people who don't share my enthusiasm. I do encourage you to leave comments in either case.

A quick Twitter recap (but more than 140 characters):

It has been said that Twitter reached a tipping point at the South by Southwest conference in Austin, Texas this year, and that "the buzz has now seeped from the blogosphere to more traditional print media". Newsweek has indeed reported on it, and more recently the The New Your Times has run a story. Incidently, The New York Times has also started to twitter.

Not surprisingly, Twitter currently has a big following among bloggers and people actively engaged in social media. This is no doubt due to the immediacy of live, group communication, and the opportunities it allows for directing people to other content. It's clear that Twitter is growing in popularity, but it remains to be seen whether it reaches a tipping point as far as mainstream popularity is concerned.

Twitter allows a great opportunity for groups of people to share experiences in real time. Tweets are also archived in individual profiles, and individual tweets can be found using Google. As I see it, these features offer quite a few opportunities for social media marketing...

More Twitter Speculation

There has been some recent speculation about the possibility of Twitter usernames being traded like domain names in the near future. I'm not aware of any that have been traded so far. Nic Cubrilovic raised the issue back at the end of March, and Steve Poland, author of Techquila Shots also picked up on it.

The issue has emerged because Twitter usernames are unique (what usernames aren't), so it could be argued that they could become quite valuable if the service is a runaway success. People may begin selling them to each other, especially some of the more desirable generic names.

Cubrilovic suggested that Twitter missed out on an opportunity by not reserving generic keywords ahead of time, to be auctioned as a way of providing a solid revenue model. He has suggested that it is now too late, as numerous services are being built and many speculative users have ’squatted’ (or is that squitted) on potentially valuable keywords.

It does seem to be the case that Twitter has the right to delete an account, or to take back generic keywords if it chooses to do so. No doubt this would be controversial, but still possible as usernames are not the same as domain names.

The question is, could keyword speculators go in and grab usernames in anticipation of the site becoming very popular, adding little value in the way of content and making the site less valuable that is otherwise would be? Clearly, many generic names have now been taken, with very little activity in most of the accounts.

However, other brand related usernames are already starting to be used. They don't have huge followings, but it's still early days:

twitter.com/bbcworldservice
twitter.com/cnnbrk
http://twitter.com/nytimes
http://twitter.com/technorati
http://twitter.com/CNETNews
http://twitter.com/woot

On a side note, some well known bloggers have developed substantial followings already:
http://twitter.com/Scobleizer
http://twitter.com/steverubel

It is interesting to note that YouTube and MySpace accounts have not (to my knowledge) been traded between users or sold by the companies, but here are just a few examples of YouTube profiles being used in a commercial manner. Although I'm comparing apples with pears, no doubt we will start to see similar things happening with Twitter in the future, if it stays around.

http://www.youtube.com/nbc
http://www.youtube.com/cbs
http://www.youtube.com/hammerandcoop
http://www.youtube.com/parishilton

What are your thoughts?

How Will Twitter Make Money?

Many people believe that Twitter is a flash in the pan and will disappear as the novelty wears off and people move on to the next new thing. One very similar competitor site (Jaiku.com) has already emerged. For now however, according to Steve Rubel, Twitter has over 100,000 users and the size of the community is doubling every three weeks.

The main challenge for Twitter moving forward will of course be its ability to generate income. Rubel asserts that Twitter's most active users are quite influential (including him), and that many users voluntarily receive messages via IM and mobile phones. He maintains that if Twitter's parent company (Obvious Corp), or possibly a company that acquires Twitter, can think of a way to let the community opt-in to commercial mobile messages, Twitter could turn into a real cash cow. He points out that over 1700 users already opt-in to receiving messages from Woot on Twitter, so it's not mere speculation, even at this early stage.

Rubel makes some good points. It's true, many users don't seem to have a problem with receiving constant messages by IM and mobile phone via Twitter, although this could become quite selective as the number of users escalates, say to YouTube or MySpace levels.

I've noticed that a few well known news organisations including The New York Times, CNET News and BBC World Service have already started to deliver messages on a very regular basis, so the potential for a wide variety of corporations to use the site is obvious (so to speak). None of them really have a decent following at present, but it's still very early days.

What is significant about the nature of Twitter, is that a lot of users seem to be keen to tell others which products they use and trust, and where in the world they themselves are located. It will be possible for marketers to act on this information in various ways. This will have to be achieved in ways that are not intrusive, or the tech and media savvy users could be turned off.

Twitter could go down the route of displaying banner advertising and user profile branding on the actual site, which have become ubiquitous on YouTube without denting its popularity. There is always Google advertising, and Google the company to take into account. Could Twitter become another acquisition target for Google in the near future? Google is undoubtedly interested in the mobile space.

See you on Twitter.com/jjprojects

Nokia Demos

Here are no less than 3 good, new interactive demos from Nokia. These are of special interest to me, as I worked on an interactive demo of 3G technology for them back in '02. They were a great company to work with.

Things have certainly moved on a lot since then, both in terms of mobile technology and the Flash demos themselves. Back in '02 I seem to remember that Flash MX (6) had been released not long before I started on the project, and it was finally possible to embed video into swf files. 3G technology was not widely available either, and not at all in this country.

Look how far things have come:

Great Pockets

The Internet Walk

The Passenger