Post Sydney Tweetup Thoughts

The first Sydney Twitter Meetup was held last Wednesday at Pier 26 Bar. Thanks to Cathy Edwards from the Telstra Chief Technology Office for co-organising the Sydney event with me. She had organised a couple of tweetups in Melbourne previously, so it was good to have her encouragement to help this one happen.

It was a good turnout of about 30 people at Pier 26, and I think the Sydney twitterati had a good time. We also had a few people from out of town which was great. Jared Madden and Adam Purcell, who are organising the first PodCamp Australia attended, and Dave King from St Edmonds Lab in Melbourne came along as well. Thanks to those guys for making the effort.

From my point of view, it was really great to finally meet some of my local Twitter friends in the flesh. I also met some people who weren't yet my Twitter friends but are now. I had fun contacting people through Twitter and Facebook beforehand to encourage them to attend. It was all an interesting social media experiment, which seemed to work out pretty well.

If I had one negative comment to make, it would be that there weren't enough women there. As I've mentioned before, this seems to be a fairly common occurrence in interactive, especially on the development and creative sides, and in senior roles. Personally, I really would like to see that change. I wouldn't like to see that continue into this new area of social media either, should it develop into a growth industry in itself (which it already seems to be).

A big thanks to Happener for sponsoring the drinks on the night, and to Nick Hodge from Microsoft for supplying a copy of Windows Vista for the 'best tweet on the night' prize.

Thanks to Tim Buesing and Dave King from Netx and St Edmonds Lab at Netx for recording and podcasting a few interviews on the night. The interviews can be found on the St Edmonds Lab blog here.

Quite a few photos were also taken. In true social media style, a lot of them (including mine) can be found on flickr, here

Is Facebook Going To Be Useful for Business?

Over the past few months the use of Facebook has exploded in Australia. I don't know about you but just about everybody in my current workplace seems to be using it now. Admittedly, it's an interactive agency so you'd expect people to be using different online social media tools on a regular basis. I'd be surprised and disappointed if people weren't. I think social media is going to become increasingly important to many campaigns in one form or another, so it will be essential for people to know how it operates.

The high uptake of Facebook here has now started to attract the attention of the traditional mass media. An article in the Sydney Morning Herald this weekend (Better than the real thing: virtual freindships thrive despite bans, Weekend Edition July 21-22) focused on reports that Facebook is being banned in some workplaces during work hours. The article also mentions that there has been an 850% rise in membership since the end of last year, going from 24,000 to 200,000 Australian users in less than 9 months.

The question is: how can Facebook be used effectively in interactive marketing and business communications. It seems to me that banner ads might be one of the least interesting and effective methods of marketing within networks such as Facebook. There are already many Facebook groups based around businesses, and people are also using Facebook to organise various social, business and networking events.

It strikes me that there might be some really great opportunities for brands to engage and converse with people in meaningful and unintrusive ways. Let me be clear, I'm NOT suggesting that brands go in and try to add as many 'friends' as possible, or use fake profiles and fake comments to try and gain positive results - they won't.

It remains to be seen how Facebook will evolve, but it's going to be an interesting ride. Have you seen any effective uses for Facebook recently, beyond turning people into zombies, vampires and virtual food fighting?

The First Sydney Tweetup Has A Location

Further to my previous post, the upcoming Sydney Twitter Meetup now has a time and place.

Place: Pier 26 Bar, Darling Harbour
Time: 6pm Wednesday 25th July
Sign up here for the event.

A big thanks goes out to our first sponsor for the evening Happener Recruitment

If you are going to be in Sydney on the 25th, we would love to see you there. It should be a fun and interesting night.

Is The iPhone A Game Changer?

So I've been thinking about the iPhone a little more since my first post about it, The Apple (2G) iPhone Hype.

It hasn't been released in Australia yet of course, and God (Steve Jobs) only knows when it will be, but from what I've been reading and hearing, iPhones seem to be selling like hotcakes in the U.S. What's more, the iPhone also seems to be living up to all the hype. Apart from a few activation problems, people seem to be loving their new iPhones.

I'm thinking that if I had an iPhone now, among other things I'd most probably be using PocketTweets for Twitter on my iPhone. I'd be visiting social networking sites like Facebook regularly, and I'd be downloading and listening to my favourite podcasts. I'm thinking that if I want to do things like this, many others do too.

I was listening to Mitch Joel's latest episode (#59) of his Six Pixels of Separation podcast the other day. He pointed out that from a marketing perspective, because iPhones are selling like hotcakes and because around one hundred million iPods have already been sold, this is going to be a game changer, and we need to be paying attention to it.

I think Mitch is absolutely correct. A lot of people are starting to listen to podcasts (including video) about everything under the sun. A lot of people are using social networking sites. A lot of people are beginning to use services like Twitter, which can be updated from mobile phones, web or IM...and now, a lot of people are starting to buy iPhones.

I'm sure I don't need to point out that large numbers of people will now be be able to do all these things and more with one device. In addition, I'm sure it will only be a matter of time before we see a mobile based social network really take off. Things are starting to get really interesting in the mobile space.

What do you think? Is this a game changer, or do you think it won't make much of an impact?

The Sydney Meetup Is On

CathyE and I have taken it upon ourselves to organise a Sydney Twitter Meetup. Cathy has already been involved in organising a couple of them in Melbourne. Those Melbourne people are on the ball!

I'm not sure how it will go, but my attitude is - let's just do it and see what happens! It should be a good chance for like minded people to get together face-to-face. Nobody really knows where this whole social media phenomenon is going, but it's clear that something really interesting is happening all over the place - Twittering, podcasting, PodCamps, meetups, social networking sites, blogging, virtual worlds. Let's just run with it and see where it leads, as long as it's fun! It's a whole new interactive world we are building, so let's get together and support each other.

If you will be in Sydney on the Wednesday 25 July and are interested in coming along , follow our twitters to get the details as they come to hand. Feel free to direct message me via Twitter or send me an email about the event as well.

http://twitter.com/jjprojects
http://twitter.com/CathyE