Sunday, 4 February 2007

Brandchannel Readers Choice - Top 10

The results of the annual BrandChannel's Reader's Choice Awards are in. As you can see, Google owns 2 of the top 3 places.

4 out of the top 10 are less that 10 years old, and it's certainly no coincidence that 4 out of the top 5 companies have digital media, technology and the web at their core. Rounding out the top 10 globally are: Nokia, Skype, Ikea, Coca-Cola, Toyota.

It's also difficult to see how Apple could be nudged from the top few in the coming year, with the iphone hitting the market. Then again, the number 3 spot is held by a company that only began in 2005, so I'll keep and open mind. It's possible that a company that hasn't even started up yet could be in the top 5 next year! Google would probably buy it though.

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