Joseph Jaffe seems to be pretty excited about the fact that his client Coca-Cola is finally and wholeheartedly embracing consumer generated content by inviting Stephen Votz and Fritz Grobe, A.K.A. EepyBird to perform Experiment #214, the Domino Effect (see above video) in the inner-sanctum of the Coca-Cola Company, and that the Chairman Neville Isdell might actually have watched it.
He states: " Think about it: two talented, yet normal citizens of planet earth (actually Buckfield, Maine) become the poster children for the rise of CGC and more importantly, the democratization of creativity. Not only did they get the attention of The Coca-Cola Company, but they got the acknowledgment and respect in the process."
Not surprisingly, this has caused a bit of a debate about how significant this moment is in the history of marketing.