Saatchi & Saatchi Interactive Approach

Saatchi & Saatchi Interactive have a new Flash movie on their site that explains their approach. Click on approach to view the animated explanation, and on about to see their stated beliefs in bullet points.

The new process tips its hat to Bill Bernbach's groundbreaking (and now standard) method, but Saatchi & Saatchi asserts that they are now taking this approach a step further in the pursuit of creative excellence.

If you work at an agency involved in creating digital work (and what agency isn't now), it's well worth a look and listen.

Thanks to DigitalAgency for the heads-up about this.